The six largest recipients of ad and PR dollars were Leo Burnett USA, $536 million; Campbell-Ewald, $194 million; GSD&M, $179 million; JWT, $148 million; Frankel, $133 million; and Ketchum, $78 million. The agencies received more than $1.2 billion in media contracts, according to the report.
The Department of Defense spent the most on media contracts, with pacts worth $1.1 billion, according to the study. The Department of Health and Human Services spent more than $300 million, the Department of Treasury spent $152 million, and the Department of Homeland Security spent $24 million during the period.
One has to wonder what fraction of that $1.1 trillion Department of Defense advertising money it would have taken to solve the body armor problems? Who didn't get $300 million worth of health and human services because the money went for public relations. Whatever the Department of the Treasure advertised for $152 million, it wasn't very effective because I sure don't remember it. Do you?
$24 million for Homeland Security publicity? Why? They got plenty of publicity without having to buy it.
Don't let this administration get away with telling you this was $1.4 billion worth of public service announcements or "education." It's pure political propaganda. We live in the Brave New Bush World, and we're paying our government to brainwash us.